Its vs It's
It's is a contraction of 'it is' or 'it has'. Its (no apostrophe) shows possession — like 'his' or 'her'.
The one-line answer
It's is a contraction of 'it is' or 'it has'. Its (no apostrophe) shows possession — like 'his' or 'her'.
its
determinerbelonging to it — the possessive form, never with an apostrophe
- The company changed its name.
- The dog wagged its tail.
- The city is famous for its museums.
it's
contractionshort for 'it is' or 'it has'
- It's raining again.
- It's been a long day.
- I think it's a good idea.
Memory trick
Try expanding to 'it is' or 'it has'. If it works, use it's. If not, the possessive its has no apostrophe — just like his and hers.
Its vs It's: Test yourself
Question 1 of 2The restaurant is famous for ___ pasta.